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Micro-credential@USM
ATW159MQ PRINSIP PEMASARAN (PRINCIPLES OF MARKETING)
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Week 1 - Course introduction
VIDEO Week 1 Course Introduction
SLIDES Week 1 - Course Introduction
SLIDES McGraw-Hill Connect Student Registration Guide
FYI - What they don't teach you in Harvard Business School
Week 2 - Marketing's Value
Video lecture 1.1 - The marketing concept and its core aspects
Video lecture 1.2 - Evolution of marketing and its value creation
Slides - Marketing's Value
Quiz on Marketing's Value
Group members' form
Week 3 - Marketing Strategy Planning
Video lecture 2.1 - Marketing strategy and the components of a marketing plan
Dyson launches new Dyson Zone™️ noise-cancelling headphones
Video lecture 2.2 - Growth strategies in marketing
Video lecture 2.3 - The immediate and macroenvironment affecting marketing strategies
Slides - Marketing Strategy Planning
Quiz on Marketing Strategy Planning
Task - Group members list
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SCHOOL OF MANAGEMENT
SCHOOL OF MANAGEMENT/Bachelor of Management in S...
SCHOOL OF MANAGEMENT/Bachelor of Management in S.../Sidang 2024/2025
SCHOOL OF MANAGEMENT/Bachelor of Management in S.../Sidang 2024/2025/Semester I
SCHOOL OF MANAGEMENT/Bachelor of Management in S.../Sidang 2024/2025/Semester II
SCHOOL OF MANAGEMENT/Bachelor of Management in S.../Sidang 2024/2025/KSCP
Home
Teaching Assessment
Library
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OPAC
ePerpustakaan
Course Reserve
Reference & Academic Support
Research Data Management
Proquest eBook Central
Open Educational Resources (OER)
Open Science
USM Library TV
SCHOOL OF MANAGEMENT
Summary
Course info
ATW159MQ PRINSIP PEMASARAN (PRINCIPLES OF MARKETING)
Lecturer:
DR. JASMINE YEAP AI LEEN
Skill Level
:
Beginner
