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Micro-credential@USM
ATW159MQ PRINSIP PEMASARAN (PRINCIPLES OF MARKETING)
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Course data
General
Announcements
Week 1 - Course introduction
VIDEO Week 1 Course Introduction
SLIDES Week 1 - Course Introduction
SLIDES McGraw-Hill Connect Student Registration Guide
FYI - What they don't teach you in Harvard Business School
Week 2 - Marketing's Value
Video lecture 1.1 - The marketing concept and its core aspects
Video lecture 1.2 - Evolution of marketing and its value creation
Slides - Marketing's Value
Quiz on Marketing's Value
Week 3 - Marketing Strategy Planning
Video lecture 2.1 - Marketing strategy and the components of a marketing plan
Dyson launches new Dyson Zone™️ noise-cancelling headphones
Video lecture 2.2 - Growth strategies in marketing
Video lecture 2.3 - The immediate and macroenvironment affecting marketing strategies
Slides - Marketing Strategy Planning
Quiz on Marketing Strategy Planning
Week 4 - Buying Behaviour - Consumer and Business Organizations
Video lecture 3.1 - Consumer decision process
Slides 3.1 Consumer decision process
Video lecture 3.2 - Factors affecting consumer decision process
Slides 3.2 - Factors affecting consumer decision process
Video lecture 3.3 - Buying process and situations of business organizations
Slides 3.3 - Buying process and situations of business organizations
Reflection on factors affecting consumer decision process
Live session
RECORDING - Live session (090525)
Project guide - New product idea generation
Week 5 - Segmentation, targeting and positioning
Video lecture 4.1 - Segmenting a market
Slides 4.1 - Segmenting a market
Video lecture 4.2 - Choosing target segment(s)
Slides 4.2 - Choosing target market(s)
Video lecture 4.3 - Developing positioning statements
Slides 4.3 - Developing positioning methods
Application task - Writing a positioning statement
Announcement - Midterm Test - 30 May 2025
Week 6 - Marketing information and decision making
Video lecture 5.1 - Marketing research process
Video lecture 5.2 - Types and sources of data
Video lecture 5.3 - Big data and marketing analytics
Slides - Marketing information and decision making
Identifying types of data and research
Week 9 - Product management and new product development
Video lecture 6.1 - Products
Video lecture 6.2 - Branding and packaging
Video lecture 6.3 - New product development, adoption and lifecycle
Video lecture 6.4 - Services
Slides - Product management and new product development
Week 10 - Objective of Pricing Policy and Price Setting
Video lecture 7.1 - Pricing orientations
Video lecture 7.2 - Price elasticity, break-even points and types of competition
Video lecture 7.3 - Price setting methods, strategies and tactics
Video lecture 7.4 - Illegal and unethical pricing practices
Slides - Objective of Pricing Policy and Price Setting
Week 11 - Place and Channel Distribution System
Video lecture 8.1 - Supply chain management
Video lecture 8.2 - Distribution intensities
Video lecture 8.3 - Types, evolution and strategies in retailing
Slides - Place and Channel Distribution System
Week 12 - Promotion and Integrated Marketing Communication
Slides 9.1 The communication process and model
Slides 9.2 Integrative communications channels
Slides 9.3 Plan and measurement for IMC success
Week 13 - Advertising, Sales promotion, Publicity and Use of Media
Slides 10.1 Design and execution of an advertising campaign
Week 14 - Personal Selling and Customer Service
Slides 11.1 Nature and steps in personal selling
Slides 11.2 Salesforce management
Slides 11.3 Ethical and legal issues in personal selling
Submission of Marketing Plan Report and Presentation
Submission of Marketing Plan Report and Presentation Video
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SCHOOL OF MANAGEMENT
SCHOOL OF MANAGEMENT/Bachelor of Management in S...
SCHOOL OF MANAGEMENT/Bachelor of Management in S.../Sidang 2024/2025
SCHOOL OF MANAGEMENT/Bachelor of Management in S.../Sidang 2024/2025/Semester I
SCHOOL OF MANAGEMENT/Bachelor of Management in S.../Sidang 2024/2025/Semester II
SCHOOL OF MANAGEMENT/Bachelor of Management in S.../Sidang 2024/2025/KSCP
Home
Teaching Assessment
Library
Collapse
Expand
Website
OPAC
ePerpustakaan
Course Reserve
Reference & Academic Support
Research Data Management
Proquest eBook Central
Open Educational Resources (OER)
Open Science
USM Library TV
Library Guides
ProQuest Dissertations and Theses (PQDT)
Course Search
SCHOOL OF MANAGEMENT
Summary
Course info
ATW159MQ PRINSIP PEMASARAN (PRINCIPLES OF MARKETING)
Lecturer:
DR. JASMINE YEAP AI LEEN
Skill Level
:
Beginner